I have a notebook in my desk drawer with over 400 people who have requested information on a new or used Harrelson trumpet that costs under $2500. This is the most common request I see in my profession, people asking for something "cheap" yet also "high quality, well designed, beautiful, unique, feature-rich", or you could say "expensive".
So why do so many people want everything for next to nothing? I guess they see other people (probably on social media) with my instruments and think, "I need one of those amazing trumpets". But then, at the very same moment they think, I don't want to pay for it, so I'll ask to get one cheaper.
The reality is simple. I have invested millions of dollars into the research, innovation, design, and production process to make our trumpets. And there is no physical way to offer them for "cheap" and not go bankrupt. As you can imagine, my goal as an inventor and creator is to grow my vision day after day so that I can bring my clients even better solutions year after year. This requires my pricing structure to be realistic.
This brings me back to the $2500 request that I receive so very often. The vast majority of the people asking for this extremely low and unrealistic price point also tell me they own a wide range of trumpets already. Some even own more than two dozen trumpets that easily cost over $2000 each. So it seems absurd that they would ask me to "dumb down" my innovations to offer something they can "afford".
In reality, I've come to realize that most people are lying to themselves. They want to buy that magic bullet that will take their playing to the next level, but the list of excuses to not move forward is greater than their desire to become a better musician capable of unknown territory. You see, most of us think we want to improve our abilities, but until we actually take action, this will never happen.
Almost every single person on the aforementioned list has the resources to pay a $500 deposit on a new custom built trumpet in the $3,000 to $7,000 range and make payments over the course of one to two years. And some of them call me and say, "Jason, it's my 50th (or 60th, or 70th) birthday this year, and I've finally decided to have you build me the last trumpet I'll ever buy!" This is usually followed up with, "I've been following you for 10 (or 20+) years, and have thought about calling you so many times."
You really should call me right now. I'm saying this in all sincerity and for your benefit. First, I will never run out of customers as my work literally alters the trajectory of my clients' experience as brass performers for the better. And second, I make the widest array of innovations, accessories, and instruments in the industry. In short, I will have more work than I can handle for the rest of my life. You should call me right now, for YOU. Waiting until the timing is just right is an easy way of fooling yourself into thinking something will change on its own. Our lives only change when we make the changes ourselves.
Ordering a new custom trumpet designed to fit your exact playing preferences should be part of a greater desire to take your practice routine up a notch, expand your musical vision, and re-ignite your passion for playing the trumpet. Take a look in the mirror and ask yourself, "Where do I want to be in six months, a year, and five years from now?"
Having worked with thousands of trumpet players from beginners to Grammy recipients, to comeback players in their 80's, I have found that my career is most rewarding when I attract those who have identified their goals and passion long before we ever meet. I'm honored to be an integral part of your musical journey. All of my innovations have been answers to your sincere questions, challenges, and many previously undiscovered variables. My own journey has been a massive puzzle with each piece defined by another beautiful human being making their own unique contribution.
I'm available to discuss your vision before the 15th of December. After that time, I will stop taking custom orders and close my books for the next 3 to 6 months to give my clients the time and attention they deserve.